Careers Opportunities at Webnames.ca
Webnames is currently accepting applications for a Senior Digital Marketer to join team and work across Webnames.ca and Webnames Corporate. Complete details below.
Senior Digital Marketer
Webnames.ca Inc. is one of Canada’s leading domain name registrars and provider of web hosting, business email, SSL certificates and other Internet solutions. Webnames Corporate is Canada’s leading provider of domain name and SSL management services to enterprises and government. We are 100 per cent Canadian owned and are a spin-off from the Internet pioneers who founded and managed the .CA domain registry from 1987 to 2000. We pride ourselves in having a flexible, engaging, challenging workplace with a supportive team environment that fosters the personal and career growth of all of our staff. We value the input and feedback from our employees and our customers. Join our award-winning team today.
Our company core values are: 1. Amaze every customer with exceptional service; 2. Always be improving (striving for excellence) and 3. make a positive difference.
What We are Looking for in a Senior Digital Marketer:
A driven, tech-savvy digital marketer who can devise, orchestrate, measure and optimize cross-channel marketing campaigns for a variety of niche products and services aimed at different audience segments. While digital marketing is at the heart of this role, the right individual will also be a marketing generalist and experienced strategist, with great communication and writing skills, as well as drive for continuous improvement.
A successful applicant will help Webnames effectively tell its story across various web properties, bringing to life a vision for increasing brand awareness, connecting with our target buyers, and reaching new audiences.
While previous knowledge and/or experience of domain names, web hosting, and SaaS products is desirable, it’s not essential to be successful in this role – what’s more important is that you are entrepreneurial, collaborative and performance driven.
Key Skills Desired for this Role:
Hands-on experience with configuring, maintaining and optimizing a marketing-technology stack across email marketing, website analytics, business messaging, customer onboarding, search engine optimization and more
Candidates with experience using self-serve marketing-adjacent tools and platforms such as WordPress, Hubspot CRM, Canva gain bonus points. Working knowledge of html is desirable but not essential
Analyzing data across multiple sources and deriving actionable insights to come up with campaigns, cost-benefit decisions and audience targeting opportunities
Strong expertise in the use of Microsoft Office tools, with a particular emphasis on MS Excel for data analysis
Key Responsibilities of the Role:
Share the responsibility of developing and executing marketing plan in alignment with B2C and B2B business goals for products growth, new customer acquisition, and customer retention
Define objectives, creation, budgeting, execution, and ongoing optimization of marketing campaigns, driving positive business results
Effectively measure and report on marketing analytics, including campaign results, monthly KPIs and the ROI of channels, and use that data to continuously improve marketing activities
Develop and maintain a promotional calendar to increase awareness and sales of full range of B2C/retail products
Create and update website content, in addition to other customer touchpoints, to reflect changing marketing initiatives, promotions and priorities
Coordinate and execute email marketing campaigns, newsletters and communications
Liaise and coordinate with product vendors to develop and implement product promotions and collaborative campaigns
Create B2C and B2B focused product content, including search-optimized landing page content, product messaging, ad copy, product literature, etc.
Develop content strategy and content calendar, driving ideation, research, outsourcing of content, as well as contributing to written outputs
Manage social media to maintain positive public relations, engagement and continued consumer loyalty
Contribute to the optimization of the retail website and purchase flow, as well help inform UX improvements, to increase conversions, improve usability and enhance visitor experience
Perform additional communications and PR-related activities, such as writing press releases, arranging content sharing, coordinating media interviews, proofreading and/or editing proposals/presentations/articles
Coordinate and organize sponsorships and event/tradeshows, acting as a brand ambassador for Webnames and supporting the Sales team
Report on the success of activities to Senior Management and Webnames Board
Additional Context:
While you will co-own the above responsibilities within the Marketing department, we are looking for an individual who is a strong technical and data-driven marketer most in their element when using platforms to analyze customer data and behaviour, make strategic recommendations based on their findings, and execute campaigns utilizing account based marketing, personalization, and nurturing.
Working within a small marketing team you will be able to shape and grow your own role, while also liaising closely with product management, web design and development. You also will have the opportunity to source external help and/or build your team to help execute the above responsibilities.
Qualifications Sought:
Marketing professional with 5+ years progressive digital marketing experience
Minimum 3-5+ years in a strategic role with responsibility overseeing a team or contractors/consultants
Minimum 3-5+ years with ideation, planning, executing and overseeing digital marketing campaigns
Experienced in goal-setting, defining and managing KPIs
Proven experience implementing SEO best practices to achieve business goals
Proven experience managing paid media (SEM, PPC, display, remarketing, paid social) to achieve business goals
Advanced understanding of web analytics (Google Analytics certification an asset), with a track record for accurate reporting and leveraging data to zero in on improvements and strengthen strategy
Experience identifying new target markets
Experience with content ideation, planning and writing
Organization and adaptability to work on a range of tasks including marketing strategy, campaign execution, product marketing, optimized content development, social media management
Track record of success setting work priorities, multi-tasking and balancing evolving demands
Excellent communication, collaboration and project management skills
What You will Get:
Functional autonomy to experiment with marketing channels, tools and campaigns with unique challenges in both B2B and B2C marketing
A trusting and open work culture that welcomes inputs and insights regardless of functional experience and expertise
Advice and training from veterans in the domain industry, to help a successful applicant understand the nuances of competitive landscape
This position is full-time based on a 40-hour work week. We welcome a hybrid role for candidates in BC’s Lower Mainland or Kamloops where most of our team is located. This role is also open to remote candidates across Canada. Applicants located in the above-mentioned regions may be able to interview and/or work in-person if it is mutually convenient. Occasional travel for team building, planning, or events may be required.
Career growth and training assistance to help strengthen your expertise to support your success
Excellent benefits package including extended health, dental, education and fitness benefits after a three-month probationary period. Salary commensurate with experience. Annual performance bonuses.
How to Apply
To submit an application for this role, please send a resume and brief cover letter email to careers@webnames.ca. Resumes will be kept on file for a 6-month period. No telephone inquiries please.
Thank you for your interest in pursuing a career with Webnames.ca.