What is the .shop generic Top Level Domain Extension?
If you're an online or offline retailer, .shop gives your products and services an easy to find, place on the web. .shop provides your business with an opportunity to secure a name that is simple and corresponds directly to your industry.
For online and offline retailers, the .shop gTLD gives your products and services an easy to find venue on the Internet. A .shop domain will provide your business with an opportunity to secure a simple yet effective domain name that represents what your business is online.
As more and more consumers are heading online, businesses and companies are following suit. The growing trend of online shopping is growing at a tremendous pace that it now has become a multi-billion dollar industry. With the clear success and growth of online shopping, using a .shop makes your website easier to find.
.shop gTLD Requirements
.shop is an open domain extension with no restrictions. Anyone can register a .shop domain name.
Registration of a .shop domain name solely for the purpose of selling, exchanging, trading, leasing the domain name shall be deemed as inappropriate use or intent.
The new gTLD applications are still being reviewed but you can expect to see some extensions become available in 2013 when they are released by ICANN.