What is the .buy generic Top Level Domain Extension?
The Internet has revolutionized the way people make purchases. With the convenience of being able to communicate quickly over long distances, more and more people are heading online to shop and buy things they need. With a simple click of a mouse button, we can purchase products from stores on the opposite side of the globe. With a growing emphasis on “all things online”, the .buy gTLD extension is one of the new gTLDs being launched that will be able to help both online and offline businesses.
Businesses that are purely online can benefit from .buy domains because it can function as a call-to-action for your customers. With online shopping becoming more popular, the .buy domain extension is a viable option for companies looking to capitalize on the new gTLD launches. Use .buy domains as a marketing tool for your business to quickly describe the products and/or services that you have to offer. You can also use the .buy to create a domain that creates a call-to-action, like “ExclusiveProduct.buy” or “ProductSale.buy”.
The .buy domains will be also be great for traditional retailers because it creates an additional venue for where customers can find your products. Brick-and-mortar businesses that have multiple locations can use the .buy domain to show customers product availability in different locations. The .buy domain extension can also be the tool that offline businesses need to establish an online presence. Use the .buy domain to show your customers where they can find you on the Internet with a YourCompany.buy.
Let people know what you have to offer with a .buy domain! Pre-register now!
.buy gTLD Requirements
The new gTLD applications for the applicants, Charleston Road Registry Inc., dot Buy Limited, Amazon EU S.à r.l., Bitter Sunset, LLC, and PVT Registry, LLC, are still being reviewed but you can expect to see some extensions become available in 2013 when they are released by ICANN.