What is .XXX?

.XXX (known as "dot triple-X") is a sponsored, specialized top-level domain (sTLD) intended for use by Adult Entertainment Industry on the Internet. .XXX was designed to facilitate online responsibility and best practices for the global online Adult Entertainment Industry. The registry is operated by ICM and the sponsoring organization for .XXX is the International Foundation for Online Responsibility (IFFOR).

Background & Benefits of .XXX

As the domain name system has dramatically expanded, it has become increasingly difficult to identify the type of content being served on individual websites without actually visiting them. This is where the value of the .XXX extension can be put to use.

Despite a large online market for Adult Entertainment, large segments of society do not wish to come into contact with its content. .XXX provides consumers of Adult Entertainment and those who wish to avoid it an easily identifiable way of recognizing websites with Adult content.

Online Responsibility & Best Practices

All .XXX domain registrants must to agree to Best Business Practices developed by the International Foundation for Online Responsibility (IFFOR), a Non-Profit Foundation that is tasked with setting policies for .XXX domains.

Key practices include that .XXX websites will be clearly and automatically labeled and that children are safeguarded from online marketing and targeting. The complete list of practices registrants will be contractually obliged to follow can be found in the IFFOR Baseline Policy document.

About ICM Registry and IFFOR

ICM Registry is the company behind the .XXX. ICM Registry is an independent entity with no affiliation, current or historic, with the adult entertainment industry. As a registry operator, ICM Registry will provide management, supporting infrastructure and back-end functionality.

The International Foundation for Online Responsibility (IFFOR) is the sponsoring organization. IFFOR is a non-profit entity that will serve as the policy-making body for the .XXX extension.

IFFOR is and will remain independent from ICM Registry and will have its own board of directors representing all stakeholders, including child safety representatives, members of the free speech community and adult entertainment industry leaders.

IFFOR’s mission includes contributing programs and tools to make a difference in the continuing battle against child pornography and establishing a forum for the online adult-entertainment community to communicate and proactively respond to the needs and concerns of the broader Internet community.


Now Available

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Open to the general public First-come, first serve.

Do you have questions about .XXX or about submitting your pre-registration application?

Call toll free 1-866-470-6820 to speak to a representative.



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