Why Not Use a Free Service, like Gmail, Yahoo! or Hotmail?
There are multiple reasons why a personalized and branded email is better than free email services:
1) You get a great branding opportunity by promoting your own website on your email. A YourName@YourDomain.ca is better than a regular @gmail or @hotmail account. Every time you hit the “send” button is an opportunity to increase your personal and business brand.
2) Free email services look unprofessional and give the impression of small or unstable businesses. By using a personalized and branded email, you and your business can look more professional and give the impression of a larger operation. Setting up multiple email accounts such as info@YourDomain.ca, support@YourDomain.ca or marketing@YourDomain.ca can add different layers for your business and give the impression of a larger company.
3) Setting up multiple email accounts helps you grow your business and improve productivity. Having multiple email accounts for the different departments in your business allow you to monitor what your customers are asking and to whom those messages are directed. This helps you determine who you should hire next or where you need to make improvement in your operations.
4) A personalized email account hosted in Canada with a Canadian company protects you against PRISM. The PRISM program allows the US government backdoor access to the databases of free email services. The US government can tap into Gmail, Yahoo! or Hotmail and download every message stored in their respective databases. Canadian companies are not obligated to provide the US government access to your data, effectively protecting your information and security.