The .ECO domain is a trusted symbol for the global environmental community, backed by leading organizations like WWF and the UN Global Compact. It’s designed for anyone (businesses, non-profits, governments, and individuals) committed to a sustainable future. Whether launching a green product, championing a cause, or showcasing your impact, a .ECO domain gives your positive work the recognition it deserves.

Why Choose a .ECO Domain?

Choosing .ECO is a declaration that your values are central to your identity. It’s a decision to move beyond conventional branding and align your digital presence with a global movement for planetary stewardship. This domain provides unique tools and credibility that generic extensions simply cannot offer.

• Credibility Through Verification: The .ECO Trustmark and verification process signal to your audience that your commitment is real, not just “greenwashing”.
• Join a Global Community: You’re not just buying a domain, you’re joining a movement. Registrants become part of the .ECO community, which guides the domain’s policies andn benefits.
• Fund Environmental Action: A portion of every .ECO domain registration fee goes to the Big Room Inc. environmental grant program, directly funding projects that protect the planet.
• Instant Brand Alignment: The “ECO” in your URL is an unmistakable, global shorthand for ecological responsibility. It communicates your core values before a visitor even sees your homepage.
• Stand Out Authentically: In a crowded digital space, a .ECO domain immediately filters your audience, attracting customers, partners, and talent who shares your values.

Who is .ECO for?

.ECO is for any individual, business, or organization whose core mission aligns with ecological sustainability.

• Environmental Non-Profits & NGOs: (e.g. conservation.eco, oceanhealth.eco)
• Certified B-Corps & Sustainable Businesses: From clean tech to ethical fashion.
• Green Tech & Innovation Startups: Renewable energy, circular economy, ESG tech.
• Environmental Consultants & Scientists: For personal or firm branding.
• Eco-Conscious Bloggers & Influencers: Building a platform around sustainable living.
• Organic Farms & Food Producers: Directly connecting with conscious consumers.
• Corporate Sustainability Divisions: Creating a dedicated home for CSR/Sustainability reports and initiatives (e.g. sustainability.corporation.eco)

.ECO for Businesses

Thousands of sustainability-focused businesses are using .ECO domains. In fact, 75% of .ECO community members are businesses. This ranges from large corporations to local bakeries and organic farms.

.ECO for Organizations

Environmental activism is in .ECO’s DNA. The domain was launched by a team of environmentalists in partnership with a consortium of leading environmental organizations that shaped the policies that make .ECO what it is today.

.ECO for Individuals

Whether you are a dedicated environmental activist, a student learning about protecting our planet or a professional helping others become more sustainable, a .ECO domain is a great way for you to tell the worlds what you’re working on or thinking about.

By using .ECO for your blog, website or email address, you are letting your friends, colleagues and visitors know that you care about the earth.

Marketing Advantage

Strategic Use Cases

• Dedicate Impact Hub: Create impact.yourbrand.eco or report.yourbrand.eco for your annual sustainability reports and goals.
• Product Line Launch: Launch a new sustainable product line on its own microsite (e.g. newline.fashionbrand.eco).
• Community & Education: Build a resource portal for your community (e.g. learn.energycompany.eco).
• Advocacy & Campaigns: Drive traffic to a specific campaign site (e.g. saveforest.eco).
• Professional Verification: Consultants and experts use janesmith.eco to instantly establish credibility.

Fast Facts / Differentiators:

• Registry: Big Room Inc. (a B-Corp)
• Governance: Guided by the .ECO Policy Council, a multi-stakeholder group from the environmental community.
• Philanthropy: Contribute to the .ECO Environmental Grants Program.
• Trustmark: Free, verifiable badge for websites that confirms the registrant’s commitment.
• Core Mission: “To build a globally recognized home for the environmental community online.”

Eligibility

The .ECO community is for anyone who commits to a respectful, responsible, and sustainable use of the environment. Every .ECO registrant is offered free membership in the .ECO Community Organization, allowing them to join the online community. The .ECO community includes: