Comprehensive The DPML allows you to protect your brand and trademark across all the different gTLDs or new domain extensions applied for by Donuts. This prevents your competitors and from infringing and registering domain names that contain your trademark.
Control and Flexibility The DPML blocks domain registrations that contain or directly match your trademark, unless the domain is secured during the Sunrise Period. While these domains are blocked, you still retain control over the usage of these domains by purchasing domain overrides.
Simple The minimum term of an initial DPML submission is 5 years. During this time, all domains that are covered by your DPML block are protected, thus eliminating the need for administrative and maintenance costs of these domains.
Affordable The DPML is a cost-effective solution against trademark infringement. Traditional domain dispute cases were resolved by submitting a Unified Domain Name Dispute Resolution Policy (UDRP) and fees for each complaint ranged from $1000 to $2000; this means that for every domain in contention, separate fees need to be paid.
An alternative option to the UDRP is to register all domain names that contain a brand’s keywords and variations of it. This is an expensive option, especially for organizations with massive domain portfolios.
As it is anticipated that Donuts will have in excess of 200 domain extensions approved, protecting your trademark and brand can cost you as little as $3.00 per domain per year, making it an affordable trademark protection mechanism.