Essentials vs FastTrack
Essentials and FastTrack are both excellent products that deliver great looking websites which you can manage and maintain yourself.
Both products:
- Feature websites built on the popular WordPress platform
- Include a one hour WordPress training session to teach you how to maintain your website
- Can be customized if you need more than the product offers or want specific features
- Qualify for Webnames.ca WordPress Support plans, so you’ always have someone to turn to if you need help or additional expertise
FastTrack
Quick, Professional, Client Driven
FastTrack was designed to provide a simple, professional looking website quickly and on a limited budget.
FastTrack uses a simple self-serve model and a step by step guide to help you to plan and prepare content which you submit to us through an online form.
Our designers and developers create your website from the material and direction you provide using pre-existing high quality WordPress themes.
While we can do a lot in a short time, if you have a very specific vision for your website or require special functionality, then you will need a customized FastTrack or should consider Essentials.
View FastTrack Samples - See how your FastTrack website might look, as well as available add-ons and upgrades.
Choose FastTrack if…
- You are working with a limited budget
- You want a great looking website but don’t have an exact vision in mind
- You are happy to work independently using a step by step guide but need additional design and development expertise
- You need a good website because customers expect it, however it's not your core method of generating business
- You want a strong starting point from which to grow and develop your online presence over time
Learn more | See examples
Essentials
Everything you Need to Succeed Online.
The Essentials program is highly consultative and intended for small businesses who need their online presence to play an important role in their business.
A project manager will work with you to strategically plan your site, provide insight about best practices and provide advice.
Your website will be custom designed to fit your needs. Essentials includes significantly more design and development time than FastTrack. The goal extends beyond just having a great looking website to having a website that directs visitors to specific goals which support your business objectives.
Essentials aims to drive new visitors to your website through search engines and social media to build a continuous flow of prospective customers.
We will set up mechanisms for measurement and train you to better understand visitor behaviour and the impact of marketing tactics so you can continue to refine your website and online strategy as you grow.
Choose Essentials if…
- Your website and online presence plays a significant role in your business or in generating new business
- You have very specific ideas about how you want your website to look
- You require specific functionality beyond text and image, a simple contact form and Twitter feed
- You prefer to work with the support and guidance of a consultant
- You are interested in developing a continuous stream of new visitors to your website through search engines and social media
- You want to understand where visitors are coming from, the search terms they are using to find you and the pages they visit on your website
Learn more | See examples
Key Differences Side by Side
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FastTrack
- Employs a self-serve model with step by step guide
- Does not include consultation and has limited design and development time
- Limited revisions
- Based on existing high quality commercial themes
- Concerned with creating a great looking brochure website, quickly and inexpensively
- Includes basic setup of WordPress
- No specific Search Engine Optimization component
- No Social Media component
- No measurement component
- Projects average 8-10 business days
- $499 (without add-ons or customization)
-
Essentials
- Uses a consultative model working with a project manager
- Includes consultation and a lot more design and development time
- Revisions are consultative and iterative
- Occasionally uses commercial themes as a base, but usually involves a custom theme
- Concerned with creating a more holistic strategic online presence that supports your business goals
- Includes more than 40 steps dealing with account set ups, security hardening, spam reduction, search engine optimization, lightning fast appearance in Google, analytics integration, rich media integration and social media tools
- Includes Search Engine Optimization elements and strategy
- Includes Social Media strategy for Twitter
- Includes Google Analytics integration and training
- Projects averages 6-8 weeks
- $1895 for a limited time (without add-ons or customization. Regular price $2450)
Download a PDF of the Essentials vs FastTrack Comparison
Customizing Essentials and FastTrack
Both Essentials and FastTrack offer great value because we pack as put as much into both as we possibly can. We do this by creating the best possible core product, then getting very, very (very) good at delivering it. This allows us to focus the majority of our time creating an amazing site for you.
We also recognise that everyone’s needs are a little bit different which is where the customization comes in.
Customizing your Essentials Website
Many Essentials customers have specific requirements which can be discussed with your project manager during the requirements phase of your project. Your project manager will advise you of different approaches and cost implications and include these in your written proposal for consideration.
Additional services such as logo design, stationery design, video, photography, copywriting, newsletter design and strategy, advanced SEO and advanced Social Media strategy are also available for both Essentials and FastTrack customers.
Customizing your FastTrack Website
FastTrack can be upgraded to included many of the amazing features that come as standard with Essentials and can accommodate specific customizations from project to project.
Most listed FastTrack upgrades cost between $30 and $90.
You can choose the ones that best meet your needs so you get exactly what you want, while keeping the costs down. We can also install specific plugins and offer additional design or development time at an hourly rate or after your project is complete under one of our flexible WordPress Support Plans.
