|
Website
- WordPress website (includes CMS)
- Custom design
- Twitter & SEO Integration
- Blog
- Hosting and Domain Name (1 year)
Social Media
- High level explanation of major networks and applications
- Discussion of what social media can do to help your business
- Social media icons linked from your website
|
Search Engine Optimization
- Strategy
- Keyword selection
- Website and Twitter integration
Measurement
- Google Analytics Integration
- URL Shortener with Tracking
- SEO Ranking Techniques
Training
- Strategic and tactical concepts
- Practical "How To" concepts
- WordPress, Social Media, Google Analytics
|
We will deliver a professional, contemporary looking website built on the WordPress platform that incorporates the tools you need for a dynamic website that will help grow your brand online.
 |
- Your website will create a positive impression and focus on converting visitors into leads or customers
- It will incorporate your logo and colours, have clear navigation and be easy to use
- We will teach you how to manage your own content, so if you choose to, you can make your own updates
- Every page will be optimized for search engines according to your web strategy and built to the highest standards defined by Google
Over 73% of Canadians looking to make a purchase of any kind now research it online first.
|
|
We believe that WordPress is the best platform available for building small business websites.
WordPress began as a blogging platform, but has evolved into a powerful content management system that is widely used to build powerful, professional looking websites.
A website built with WordPress is easy to manage, edit and update with fresh content. Thousands of plugins and widgets have been created expressly for WordPress website enhancement. Most importantly, WordPress is built to perform in search engines - in fact, Matt Cutts, head of Google's search quality group calls WordPress "software that is made to do SEO."
|
WordPress is used by millions of websites, from personal blogs to high profile websites such as People Magazine, Ford, Sony & the NY Times blog.
|
|
Social media for small business is about expanding your reach, engaging and turning social connections into customers.
A social media primer, consisting of a training session and manual, will be delivered to explore, at a high level, the major social networks and online applications. The manual will explain the benefits of each network, why they are significant, and how they might help your specific business or organization. During your training session, your questions will be answered, and we will discuss a strategy for choosing which social media platforms to engage in as part of your ongoing online plan.
|
|
|
Website analytics is the "measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage" (Website Analytics Association).
Essentials will train you how to use Google Analytics, a free service by Google that generates detailed statistics about the visitors to a website, to better understand:
- Where your visitors are coming from
- Which keywords or phrases visitors are to find your website in search engines
- If your blog posts, tweets and online marketing activities are driving traffic to your website
- How many of your visitors are being converting into leads or customers
We will set up Google Analytics to work with your website, show you what to monitor and teach you how to analyze the data so you know what is working and where you can improve.
|
 |
Next Page - Testimonials
